Value Proposition

What is the ideal car sharing experience?

EV Near Me offers a better experience for riders. From competitive analysis and a business model canvas, three key differentiators were identified setting this service apart from competitors on the market.

Viability

Restructuring the business model for MVP 1

User testing of the initial low-fidelity and mid-fidelity prototypes, users mentioned that the AI assistant feature alone was not enough for the onboarding phase. This finding led to refinement of the AI assistant to more specific stages in the onboarding stage.

Additionally, the in-car punch-through UI feature was replaced with an in-app AR experience. Incorporating AR improves viability of the product as punch through UI technology would’ve required more resources to implement. 

Feasibility

Focusing on less features to help launch MVP 1

To enable the ideal car sharing experience for users while still balancing viability, feasibility, and desirability, more features had to be re-structured or removed completely from MVP 1.

Desirability + User Interviews

Identifying user needs and painpoints

Two user groups were identified: EV owners willing to lend their vehicles when not in use and tourists in need of a vehicle for a short-term. From user survey results, it was discovered that the target user group for tourists should be in the middle class demographic and 25-30s age range as these individuals tend to travel more for work trips, and personal travels.

User Testing 

Refining high fidelity prototypes with user feedback.

Refining high-fidelity prototypes involved incorporating user feedback to enhance usability, design, and functionality. By testing interactive prototypes with target users, insights were gathered to improve features like onboarding flows, AI assistant integration, and the AR experience. These changes were made to ensure MVP 1 of the app meets user needs and expectations.

Marketing Channels

Apealing to EV owners and tourists

A popular location for tourists is airports, which became the first location for initial marketing campaign launches. The first campaign was a billboard and the second campaign was a short video ad intended for people on longer flights. 

Learnings

Final design & next steps

From user testing sessions in collaboration with my research partner, Clavin, and feedback from Professor Chritine, I gained great insights on ways to further refine my initial wireframes and moved on to the final design phase. As I made these refinements, I tried to develop a consistent visual language for the mobile app’s UI. I plan to continue refining the UI and refine the UI kit for hand-off to a developer. 

This project challenged me to think about the user experience in a digital (app) and physical environment (electric vehicle). I collaborated with a felow grad student and learned about designing for AR. I delved into the technology behind punch-though UI. Next steps include exploring punch through UI and how it could be incorporated to the concept along with the AR feature. I would also like to conduct more user testing sessions with a refined MVP 1 prototype before handing off to a developer. 

2024
College for Creative Studies
Detroit, MI
(MFA Department)

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Nounproject.com

Jill Davis
A huge thank you to my studiomates who helped bring this idea to life! ︎