ATELIER DE PASCAL

“Human subtlety will never devise an invention more beautiful, more simple or more direct than does nature because in her inventions nothing is lacking, and nothing is superfluous.” —Leonardo da Vinci
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Igor’s Mobility Training
Changing the game.




Challenge
The team at IMT needed a logo that depicted their mascot of a leaping cheetah while still being applicable for print and digital applications. The chosen symbol stemmed from the idea of agility, growth, and motion.

Scope
Brand Identity
Research & Strategy
Printed Collateral
Digital Marketing Collateral

Strategy
By adhering to a set of simple structural guidelines, I worked with the team at IMT to establish how the leaping cheetah symbol can scale seamlessly from print applications like t-shirts/business cards to digital applications on social media and website favicons. Additionally, I helped the organization develop a suite of brand-ownable graphics along with a clear and focused brand statement as they continue to grow their customer base in the DFW area.


Client Testimonial

“Pascal delivered more than just an amazing logo! He provided items I didn't even know I would need. I quickly realized their importance as I developed my brand and am so grateful for the time and effort he took to create everything and to explain how to use it all. It was an absolute pleasure from start to finish!”
— Igor Carvalho, Founder (Igor's Mobility Training)