Web — Pascal

03
Websites
Helping organizations connect with their audiences through meaningful experiences on the World Wide Web!

PROJECTS

^{Avante Management Group}Launching a new partnership with DFW airport.

^PROJECT

Avante: Launching a new
partnership with DFW airport.

^SCOPE
Visual Identity Design
Web Design

^TOOLS

Figma (UI Kit)

Adobe After Effects (Animations)

Adobe Illustrator (Graphic System)

^CHALLENGE

Helping a new logistics company connect with established clients.

Avante Management Group, a logistics company based in Dallas, Texas, sought to establish a strong, cohesive brand presence in the competitive logistics industry. They needed a compelling business name, visual identity, and digital experience that would reflect their professionalism and reliability, especially given their work with high-profile clients such as DFW Airport.

The challenge was to craft a visual identity system and website that would communicate their expertise, Texas roots, and innovative approach to logistics.

^SOLUTION

Establishing a naming strategy,
visual identity system, and website.

The solution began with naming the business “Avante Management Group” to convey a forward-thinking, progressive approach to logistics management. The visual identity utilized sleek, modern typography and a structured, dynamic logo that symbolizes movement and efficiency. The color palette incorporated deep blues and silvers, evoking trustworthiness and professionalism.

For the website, a streamlined user experience was designed, showcasing their services and success stories while offering clients a straightforward way to engage with the brand. The design and digital strategy were crafted through in-depth research into industry standards and competitor analysis, resulting in a cohesive identity that establishes Avante Management Group as a trusted leader in logistics.